Tariq Husain, a native of Lucknow, was raised amidst the city's rich tapestry of art, culture, and heritage. His skills are rooted in strategic vision and business development, driven by a desire to share his cultural legacy globally.
He recognized an opportunity to transform his profound connection to Chikankari into a viable, impactful enterprise. He applied his entrepreneurial acumen to develop a global platform that not only sells products but also champions cultural preservation.
This vision led him and his wife, Aneesa, to launch TIRAZ: Threads of Heritage.
An ecommerce shopping platform, Tariq's specific skill set is utilized to bridge the gap between traditional craftsmanship and the demands of modern e-commerce. He meticulously developed the operational structure of TIRAZ, focusing on ethical sourcing, sustainable business practices, and scalable market reach.
The online store operates under his direction to revive the traditional Lucknowi craft, ensure fair compensation for local artisans, and seamlessly blend historical elegance with modern fashion for a worldwide audience.